SMH: Deep discounts v good deals - How IKEA, Kmart and Aldi win when we spend less

IKEA Australia chief executive and chief sustainability officer Mirja Viinanen intends to bring product prices back down to pre-pandemic levels.

IKEA Australia plans to reduce prices to pre-pandemic levels by the end of next year, focusing on keeping everyday prices low rather than offering random discounts. Sales rose nearly 5% despite economic pressures, as customers valued affordability and functional design. RetailOasis strategist Emma Easton noted, “Consumers … are more hesitant and reluctant to believe retailers’ discounts and deals.” The shift towards everyday low prices reflects growing consumer demand for trust and reliability. IKEA remains committed to offering consistent value without compromising quality. Read the full article here.