SMH: Deep discounts v good deals - How IKEA, Kmart and Aldi win when we spend less

IKEA Australia aims to lower prices to pre-COVID levels by late next year, focusing on everyday low pricing instead of discounts. Sales rose nearly 5% despite rising costs, driven by demand for functional, affordable design. RetailOasis strategist Emma Easton highlighted consumers' distrust of frequent discounts, preferring consistent value. IKEA remains dedicated to offering quality products at stable prices.