RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience



Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

The Athlete’s Foot

The Athlete’s Foot

Getting back to performance

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar


Former CEO of IdeaWorks & founder of RetailOasis, Steve is an expert and one of Australasia’s most regarded in the retail marketing & comms industry, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit.

Madeline Kulmar


Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Paula Bogaz

Senior Strategist

Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.

Pippa Kulmar


After starting her career in advertising, being awarded Cannes Young Marketer of the Year in Australia and being recognised for her work at award shows like Cannes, D&AD and the Effies - she moved into the family business. Curious by nature, her interest lies in understanding what makes people tick.

Trent Rigby

Senior Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA. Plus, he's currently doing his CPA. He is also the current holder of the RetailOasis Blind Wine Tasting Challenge (much to Steve's horror).

Jessica Sinclair

Senior Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts. She's currently celebrating 7 years as part of the RO family!

Nerida Jenkins

Senior Strategist

Neds has 20+ years experience in retail strategy & deep consumer behavior data analytics. She's currently furthering this passion through a Data Science Masters at Sydney University. She's worked with some of Australia's biggest retailers from Woolworths, Westfield, The Warehouse, Myer and many more.

Our Thinking

Debenhams to close and the demise of the department store

| Digital, Fashion, Retail | No Comments

The Department store used to be the pinnacle of retail, a place to seek inspiration. They gave access to brands…

Growth of the BNPL model

| Multichannel & E-commerce, Ongoing Trends, Retail | No Comments

With the rise of new payment methods focused on buy-now-pay-later (BNPL), namely targeting the instant gratification generation of millennials I…

Are hotels the new flagship?

| Multichannel & E-commerce, Ongoing Trends, Retail, Sustainability & Responsibility, What's Cool | No Comments

Retail is continuing to go through somewhat of an identity crisis. Customers now have a range of online choices and…

Amazon moves into home and garden

| Digital, Multichannel & E-commerce, Retail, Technology | No Comments

Last week the media jumped on the launch of Amazon’s new Australian home and garden store, and RetailOasis were there…

How the flexitarian consumer is changing retail

| Data & Research, General, Ongoing Trends, Retail, Sustainability & Responsibility, Technology, What's Cool | No Comments

Last month KFC released a limited run of vegan fried chicken in the US. Yes that’s right… “vegan” fried chicken….

Evolution of the shopping centre

| Ongoing Trends, Retail | No Comments

It is no secret that the shopping centre has gone through disruption and is continuing to adapt and change with…

Woolworths strikes the right note in collectables

| General, Ongoing Trends, Retail | No Comments

Woolworths have just announced their next campaign to the successful Lion King Ooshies, and it perfectly addresses any of the…

Can B8ta help deliver Toys R US 2.0?

| Multichannel & E-commerce, Retail, Technology, What's Cool | No Comments

Last month retailer Toys R Us announced they’re making a comeback into the US. Whilst we’ve known about their relaunch…

Puffer Jackets playing out on the runway to the sports fields

| Fashion, Ongoing Trends, Retail, What's Cool | No Comments

I was recently asked to comment on a 9 news story re the rise in popularity of puffer jackets. A…

Dubai Retail Tour: Top 5

| Conferences & Trips, Fashion, Ongoing Trends, Retail, What's Cool | No Comments

Last year Dubai overtook London to become the most important international shopping destination globally, with 62% of the world’s largest…

Paris Retail Tour: Top 5

| Conferences & Trips, Fashion, Retail, What's Cool | No Comments

Bonjour! The Retail Oasis team have just come back from a week looking at Paris retail. So who were our…

Amazon’s multi-million-dollar investment in Deliveroo

| General, Ongoing Trends, Retail, Technology, Uncategorized | No Comments

E-commerce giant Amazon has shocked the retail-sector with their multi-million-dollar investment in U.K-based global food-delivery service, Deliveroo. Amazon were the…


 RetailOasis – Retail Industry Consultants & Specialists, Research Marketing Trends and Brand Strategies

+61 (2) 9976 6222

Level 4, 1A Rialto Lane
Manly NSW, 2095