RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience



Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

The Athlete’s Foot

The Athlete’s Foot

Getting back to performance

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar


Former CEO of IdeaWorks & founder of RetailOasis, Steve is an expert and one of Australasia’s most regarded in the retail marketing & comms industry, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit.

Madeline Kulmar


Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Paula Bogaz

Senior Strategist

Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.

Pippa Kulmar


After starting her career in advertising, being awarded Cannes Young Marketer of the Year in Australia and being recognised for her work at award shows like Cannes, D&AD and the Effies - she moved into the family business. Curious by nature, her interest lies in understanding what makes people tick.

Trent Rigby

Senior Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA. Plus, he's currently doing his CPA. He is also the current holder of the RetailOasis Blind Wine Tasting Challenge (much to Steve's horror).

Jessica Sinclair

Senior Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts. She's currently celebrating 7 years as part of the RO family!

Nerida Jenkins

Senior Strategist

Neds has 20+ years experience in retail strategy & deep consumer behavior data analytics. She's currently furthering this passion through a Data Science Masters at Sydney University. She's worked with some of Australia's biggest retailers from Woolworths, Westfield, The Warehouse, Myer and many more.

Our Thinking

Target’s final move to survive

| Fashion, Multichannel & E-commerce, Retail | No Comments

What are the implications of the restructure of Target for Australian retail and what do Target need to do to…

NRF Big Show Day 2- The Return to Humanity

| Conferences & Trips, General, Ongoing Trends | No Comments
Day 2 of the NRF (National Retail Federation) 'Big Show' got straight into it and the shifted gears from Day...

NRF Big Show Day 1 – The Age of ‘Empowerment’.

| Conferences & Trips, Ongoing Trends, Retail | No Comments
Welcome to Day 1 of the NRF (National Retail Federation) Big Show, it’s our 9th year in NYC attending this...

Black Friday and Cyber Monday ain’t got nothing on Singles Day

| Data & Research, Digital, General, Multichannel & E-commerce, Ongoing Trends, Retail, Technology | No Comments

Boxing Day has traditionally been the largest sales day in Australia. However this has been shaken up with the arrival…

Should retailers and landlords start embracing the future of Esports?

| Multichannel & E-commerce, Ongoing Trends, Retail, Technology, What's Cool | No Comments

The growth of the video games industry in Australia continues to go from strength to strength, representing $4.029 billion dollars…

Matt Agnew could be the answer to your retail data dreams

| Data & Research, Digital, Fashion, Multichannel & E-commerce, Retail, Technology | No Comments

Why we all need an astrophysicist in our life. While Matt Agnew and Chelsie have just announced their split this…

Lazy millennials love a good subscription

| Ongoing Trends, Retail, What's Cool | No Comments

It’s no secret that millennials love shopping online. I’m the first to say that it probably has something to do…

Debenhams to close and the demise of the department store

| Digital, Fashion, Retail | No Comments

The Department store used to be the pinnacle of retail, a place to seek inspiration. They gave access to brands…

Growth of the BNPL model

| Multichannel & E-commerce, Ongoing Trends, Retail | No Comments

With the rise of new payment methods focused on buy-now-pay-later (BNPL), namely targeting the instant gratification generation of millennials I…

Are hotels the new flagship?

| Multichannel & E-commerce, Ongoing Trends, Retail, Sustainability & Responsibility, What's Cool | No Comments

Retail is continuing to go through somewhat of an identity crisis. Customers now have a range of online choices and…

Amazon moves into home and garden

| Digital, Multichannel & E-commerce, Retail, Technology | No Comments

Last week the media jumped on the launch of Amazon’s new Australian home and garden store, and RetailOasis were there…

How the flexitarian consumer is changing retail

| Data & Research, General, Ongoing Trends, Retail, Sustainability & Responsibility, Technology, What's Cool | No Comments

Last month KFC released a limited run of vegan fried chicken in the US. Yes that’s right… “vegan” fried chicken….


 RetailOasis – Retail Industry Consultants & Specialists, Research Marketing Trends and Brand Strategies

+61 (2) 9976 6222

Level 4, 1A Rialto Lane
Manly NSW, 2095