The ACCC is taking legal action against Coles and Woolworths over misleading discount tactics, including “illusory discounts” and shrinkflation. Shoppers report price hikes before fake sales, while store layouts and signage manipulate spending. Emma Easton from RetailOasis warns, “Shrinkflation really is another form of hidden inflation.” As trust declines, Aldi gains market share.

IKEA Australia aims to lower prices to pre-COVID levels by late next year, focusing on everyday low pricing instead of discounts. Sales rose nearly 5% despite rising costs, driven by demand for functional, affordable design. RetailOasis strategist Emma Easton highlighted consumers' distrust of frequent discounts, preferring consistent value. IKEA remains dedicated to offering quality products at stable prices.