Teleport’s enLIGHTenment exhibition in Sydney highlights the power of immersive experiences, offering key lessons for retailers. RetailOasis director Trent Rigby says experiential retail is shifting towards “localising experiences” to engage customers. Brands like Krispy Kreme and Camp toy stores use interactive elements to attract visitors, with Rigby noting, “It’s a good way to get people back into the store.”

Amazon is gaining ground in Australia, leveraging supply chain strength and technology to outpace local competitors. RetailOasis strategist Emma Easton notes, “Where Amazon are really succeeding is the supply chain presence and technology.” With Prime’s next-day delivery and expansion into key categories, analysts predict Amazon could overtake eBay as Australia’s top retail site, pushing local brands to enhance digital strategies.