SMH: ‘Competitive threat’- As spending slows, does Amazon have an edge?

Image Credit: SMH / Dominic Lorrimer

Amazon’s strong supply chain presence and technology have given it a competitive edge in the Australian market. RetailOasis strategist Emma Easton explains, “Where Amazon are really succeeding with a significant competitive advantage over many other pure-plays in the Australian market is the supply chain presence and technology.” The retail giant has steadily grown since entering Australia, with Prime’s unlimited next-day delivery making it an increasing threat to local retailers. Analysts predict Amazon could soon overtake eBay as Australia’s top retail site, pushing competitors to enhance their digital strategies. While online spending has slowed post-pandemic, Amazon’s expansion into key categories like electronics will force local players to invest more in their online offerings. Read the full article here.