SMH: ‘Competitive threat’- As spending slows, does Amazon have an edge?

Amazon is gaining ground in Australia, leveraging supply chain strength and technology to outpace local competitors. RetailOasis strategist Emma Easton notes, “Where Amazon are really succeeding is the supply chain presence and technology.” With Prime’s next-day delivery and expansion into key categories, analysts predict Amazon could overtake eBay as Australia’s top retail site, pushing local brands to enhance digital strategies.