Inside Retail: What retailers can learn from Teleport’s first Australian exhibition

Image Credit: Teleport

Teleport’s enLIGHTenment exhibition in Sydney showcases how immersive, interactive experiences can captivate audiences, offering key insights for retailers. The AI-driven installation constantly evolves, creating unique experiences that resonate with visitors. RetailOasis director Trent Rigby notes that experiential retail is shifting towards “localising experiences” rather than applying a uniform approach across all stores. He highlights examples like Krispy Kreme’s Times Square flagship and Camp’s interactive toy stores, which blend entertainment with retail to draw in customers. As Rigby puts it, “With the cost of living and those sorts of pressures going on, it’s a good way to get people back into the store, even in tough times.” Read the full article here.