Inside Retail: What retailers can learn from Teleport’s first Australian exhibition

Teleport’s enLIGHTenment exhibition in Sydney highlights the power of immersive experiences, offering key lessons for retailers. RetailOasis director Trent Rigby says experiential retail is shifting towards “localising experiences” to engage customers. Brands like Krispy Kreme and Camp toy stores use interactive elements to attract visitors, with Rigby noting, “It’s a good way to get people back into the store.”