SmartCompany: The sweet spot - How Yo-Chi became a gen Z business phenomenon

Image Credit: SmartCompany / Yo-Chi

Yo-Chi is rapidly expanding its frozen yoghurt empire, growing from just four venues during the pandemic to 43 stores across five Australian states by the end of 2024. Their success stems from strategic site selection, such as the Barangaroo flagship, and leveraging social media to build brand awareness among gen Z and gen Alpha. “The aesthetic of their stores, combined with the hip and healthier image of frozen yoghurt, and personalisation of it, makes their offerings perfect for social media,” says RetailOasis director Trent Rigby. Yo-Chi also offers a safe and appealing social space for younger customers, aligning with declining alcohol consumption trends. Looking ahead, Yo-Chi plans to open 15 more outlets in 2025 and explore international expansion, potentially entering overseas markets by year’s end. Read the full article here.