SmartCompany: The sweet spot - How Yo-Chi became a gen Z business phenomenon

Yo-Chi is revolutionising Australia’s dessert scene, expanding from 4 to 43 stores in just five years. With trendy locations like Barangaroo and a strong social media presence, it’s a favourite among gen Z and gen Alpha. Known for its Instagrammable stores and customisable treats, Yo-Chi plans to open 15 new outlets in 2025 and is eyeing international markets, solidifying its status as a froyo powerhouse.