David Jones is reducing its floor space in response to changing consumer shopping habits, focusing on enhancing both online and in-store experiences. RetailOasis co-director Trent Rigby explains that mid-market department stores, like Myer, are struggling as consumers gravitate towards value or premium products. The retail sector is evolving, with a shift towards digital engagement and smaller physical footprints.

David Jones aims to boost revenue by $35 million annually with new advertising partnerships, including Jaguar Land Rover, Destination Canada, and Regent Cruises. RetailOasis Director Trent Rigby discusses how David Jones leverages customer data to better target ads, improving the shopping experience. "They’re creating a better experience for shoppers," Rigby states.

Retail experts predict bigger sales and better discounts leading up to Christmas as spending slows. Trent Rigby from Retail Oasis notes, "Smaller wallets mean that retailers have to work harder for an increased share of this spend," driving more promotional activity. Sales are expected to ramp up from October as retailers compete for consumer dollars amidst rising costs.