SMH: David Jones downsizes - Why department stores keep slashing floor space
David Jones has been reducing floor space in some stores as consumer shopping habits shift. The department store chain is focusing on delivering online and in-store experiences, with major renovations underway in several NSW and Victorian locations. RetailOasis co-director Trent Rigby noted, “That middle market department store is really getting pushed out of the market” referring to Myer’s similar struggles. As the sector adapts to changing consumer behaviour, both brands are working to appeal to younger, more digital-savvy demographics. Read the full article here.