SMH: How the big supermarkets try to get inside your head

The ACCC is taking legal action against Coles and Woolworths over misleading discount tactics, including “illusory discounts” and shrinkflation. Shoppers report price hikes before fake sales, while store layouts and signage manipulate spending. Emma Easton from RetailOasis warns, “Shrinkflation really is another form of hidden inflation.” As trust declines, Aldi gains market share.