SMH: How a dress rented 53 times saved the equivalent of 159 trees

David Jones aims to boost revenue by $35 million annually with new advertising partnerships, including Jaguar Land Rover, Destination Canada, and Regent Cruises. RetailOasis Director Trent Rigby discusses how David Jones leverages customer data to better target ads, improving the shopping experience. "They’re creating a better experience for shoppers," Rigby states.