David Jones aims to boost revenue by $35 million annually with new advertising partnerships, including Jaguar Land Rover, Destination Canada, and Regent Cruises. RetailOasis Director Trent Rigby discusses how David Jones leverages customer data to better target ads, improving the shopping experience. "They’re creating a better experience for shoppers," Rigby states.

In this article that appeared on Inside Retail, we talk about US beauty giant, Ulta Beauty’s partnership with Target, and the mutual benefit. Madeline Kulmar, Co-Director at RetailOasis makes comment.

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