SMH: Birkenstock and beyond: Our passion for ‘ugly’ shoes is going strong

Birkenstock's stock stumbled on debut, but the brand thrives in Australia, one of its largest Asia Pacific markets. Known for comfort and durability, Birkenstocks resonate with Australia's casual lifestyle, with repeat buyers driving demand. As functional fashion rises, brands like Crocs and Hoka are also surging. Retailers like Bstore are expanding to meet the growing appetite for comfort-focused footwear.