SMH: ‘A good story for consumers’ Discounts on the way as spending slows

Image Credit: SMH / Natalie Boog

Australian retailers are ramping up sales and promotions as spending slows due to inflation and rising interest rates. With discretionary income shrinking, mid-market brands like Harvey Norman and Baby Bunting are feeling the pressure, prompting a push for short-term sales to capture market share. Trent Rigby from Retail Oasis highlights, “Smaller wallets mean that retailers have to work harder to take an increased share of this spend, which often results in a lot of short-term sales promotion activity.” Rising warehousing costs are also driving businesses to reduce stock through frequent sales, giving consumers more opportunities to save. Amazon Australia is leveraging this environment, positioning itself as a major player in the value-driven retail space. Read the full article here.