Influencers are at the sweet spot where content & commerce intersect. Influencers have fast become one of the biggest drivers of social media trends. When you ask a Gen Z kid what they want to be when they grow up gone are the days of “doctor” and “lawyer”, now you’re more likely to hear ‘Influencer’ ‘TikTokker’ ‘Vlogger’… and why wouldn’t they aspire to this when everyday they scroll the successful lives of influencers.

Retail Store Openings in 2021 and their design. Here are some brands kicking goals.

As with many legacy brands, Tiffany & Co face the challenge of remaining relevant in a highly fragmented market. And as has been seen, a brand’s relevancy has very little to do with its age or longevity.

5 Big Themes from RetailOasis Podcasts on the Future of Retail

What is retail and how to think about it within the context of it’s history and the modern world.

Thanks to COVID, the idea of a shopping centre visit, as an activity or general browse, has been challenged and now the customer may think twice before heading out for a shop. 2020 saw many changes in behaviour across society. Fundamental norms no longer exist. So how has the centre shifted in our psyche, a year after our lives changed.

After much lock-down here’s a little piece on what the Cult TV program Bidgerton can Teach Retail

Welcome to the world of reuse, recycle, repair, resell and rental.

Charles Darwin’s Theory of Evolution and the underpinnings of Altruism.

Let’s talk about the Retail Zombies during the Retail Apocalypse

It’s more than fair to say that the disruption of COVID-19 has changed the retail landscape forever. What we buy, how we buy and where we buy - our behaviour as consumers has changed...forever.

We’re in the midst of unknown territory, not just in the retail industry. So what is the sporting community doing to succeed that retailers should be copying? It’s time to dream big, think quick & take risks to survive.

In a Capitalist world where we’re taught ‘I have to take off someone in order to grow my business’, we explore the positive effect brand partnerships are having on retail businesses.

Let’s talk about change and it’s inevitability. We live in a world where change is the only consistent thing, and yet we operate like nothing will. In this article we talk about the modern applicability of Ted Levitt’s iconic ‘Marketing Myopia’ article from Harvard Business Review in the 1960s and how it applies today.

It’s time to discuss beauty brands becoming responsible for their ingredients - let’s talk clean beauty. Beauty giants, Ulta Beauty and Sephora now stepping up to the plate (with assistance from Annie Jackson, Co-Founder and COO of Credo Beauty).

Let’s talk about Walmart’s Answer to Amazon, Walmart Plus. A new subscription service which is essentially a mimic of the Prime offer. That said we believe there is plenty to learn here.

Let’s talk about the boycott of Facebook from large advertisers.

Let’s talk about fashion and the shift by luxury brands towards seasonless sustainability.