Amid economic challenges, Aussies prioritise experiential spending over possessions. Younger generations lead, embracing shared adventures despite constraints. Businesses leveraging shareable experiences stand to engage diverse audiences and drive sales in the evolving Australian retail landscape.

Subscribe to the RetailOasis Newsletter for the most up to date retail news & trends. We’re thought-leaders in the retail industry.

The significance of Black Friday and Cyber Monday (BFCM) sales events continues to grow in Australia's retail landscape. With predictions indicating a 3.0% increase in spending for the upcoming BFCM weekend, totalling $6.36 billion, consumers are eagerly awaiting the bargains and discounts these events offer. Despite a flat trend in e-commerce growth and heightened budget scrutiny among shoppers, the convenience factor remains paramount, especially as logistics challenges persist within the retail sector.

Subscribe to the RetailOasis Newsletter for the most up to date retail news & trends. We’re thought-leaders in the retail industry.

Dubbed "Swiftonomics" or "Taylornomics," Taylor Swift's remarkable success isn't confined to her music career. Her Eras Tour, which spans 146 concerts across 19 countries in 2023 and 2024, is making waves in terms of ticket prices, fan attendance, and revenues. So, what does this mean for Australian Retail when the tour hits our shores in 2024?

Subscribe to the RetailOasis Newsletter for the most up to date retail news & trends. We’re thought-leaders in the retail industry.

In the ever-evolving landscape of Australian retail, the ‘Lipstick Effect’ has traditionally highlighted consumer’s penchant for purchasing small, affordable luxuries during economic downturns. Originally synonymous with cosmetics, this phenomenon has since broadened to encompass a diverse array of small indulgences.

Subscribe to the RetailOasis Newsletter for the most up to date retail news & trends. We’re thought-leaders in the retail industry.

While ‘Hyperphysical’ may not be a buzzword in the Australian retail landscape just yet, it’s gaining significant traction overseas. We predict that it won’t be long until it garners attention from domestic brands looking for a fresh approach to retail. Here are some Hyperphysical Retail examples.

Subscribe to the RetailOasis Newsletter for the most up to date retail news & trends. We’re thought-leaders in the retail industry.

We’re constantly hearing of multiple Australian retailers and brands that preach their commitment to sustainability and progressiveness (particularly when it comes to inclusion and diversity). So why aren’t many of these same retailers taking a stand on the issue of the Voice?

Subscribe to the RetailOasis Newsletter for the most up to date retail news & trends. We’re thought-leaders in the retail industry.

Rainbow washing, like green washing, is a marketing tactic where companies use social issues to promote their brand without actually taking any meaningful action or support towards those causes. During Pride Month and Mardi Gras in Sydney, it's common to see many companies displaying rainbow-colored products and logos, claiming to support the LGBTQI+ community, while doing very little to contribute to the cause. But customer’s are becoming more wary of brands and are searching for those with a true purpose…beyond making money.

After the last couple of years of COVID restrictions, we were happy to be back in New York last week for the 2023 NRF Big Show. For those unaware, the NRF Big Show is the world’s largest annual retail event, bringing together over 35,000 retail professionals, including 950 vendors and 100 sessions from more than 90 countries.

We braved the freezing cold New York winter over a 3-day period, having the opportunity to listen to and speak with a range of both retail industry leaders and vendors here in the US. So, having now seen the latest trends, innovations, and strategies for transformation – what do we see as the key themes impacting retailers here in Australia for 2023?

Becoming sustainable as a retailer and purchasing sustainably as a customer has become the “new-norm” – if you’re not in the game, then you’re out. Here are some examples of retailers making the move towards sustainability.

Last week we attended the Online Retailer Conference & Expo for 2022 and had a great time seeing the best in the business share their thoughts & wisdom on all things online retail. We wanted to briefly share the 8 key themes we observed, much of which is aligned with our thinking on the future of retail.

In our most recent blog, we dive into Love Island’s partnership with eBay in a push to move away from fast fashion sponsorship.

With 62% of US Gen Z and Millennials saying they look for an item second-hand before purchasing it new and the show hitting a whopping 5 million viewers for its opening episode, of which 61.6% were aged between 16 – 34, this is clearly a match made in heaven!

Millennials are officially overtaking boomers as the country’s largest generation group according to 2021 ABS data

Proving how essential customers opinions are in the success of a brand, we look into the ups (and downs!) of retailers associated with the Depp vs Heard case.

With support for Johnny Depp skyrocketing online, so too has support for Dior and its owner, French luxury goods giant LVMH.

So, what can retail learn from Dior and the Johnny Depp and Amber Heard case?

Anecdotally, it’s been suggested that the uncertainty surrounding an election negatively impacts consumer spend. And our experience has shown us, time and time again, that many retailers are quick to blame an election for a drop in consumer confidence and subsequent slowdown in sales. 

But is there any truth to this?

Sustainability has been a buzz word thrown around the retail industry for years. Companies love marketing their “pledges” or “plans” to reach a target of carbon neutrality, but the tides are changing, and the more greenwashing companies do the more harm it poses to their consumer base. 

In recent times Victoria’s Secret has been doing everything to transform its negative brand image of the past - but is it enough to beat Kim Kardashian’s Skims?

The pandemic has given rise to five key trends, which are showing no sign of slowing down. 

There is no question that the Covid-19 pandemic has fundamentally impacted all our lives over the past two years. However, its enduring impact on Millennials, Zoomers and Alphas cannot be underrated.

Influencers are at the sweet spot where content & commerce intersect. Influencers have fast become one of the biggest drivers of social media trends. When you ask a Gen Z kid what they want to be when they grow up gone are the days of “doctor” and “lawyer”, now you’re more likely to hear ‘Influencer’ ‘TikTokker’ ‘Vlogger’… and why wouldn’t they aspire to this when everyday they scroll the successful lives of influencers.