There is no question that the Covid-19 pandemic has fundamentally impacted all our lives over the past two years. However, its enduring impact on Millennials, Zoomers and Alphas cannot be underrated.

Influencers are at the sweet spot where content & commerce intersect. Influencers have fast become one of the biggest drivers of social media trends. When you ask a Gen Z kid what they want to be when they grow up gone are the days of “doctor” and “lawyer”, now you’re more likely to hear ‘Influencer’ ‘TikTokker’ ‘Vlogger’… and why wouldn’t they aspire to this when everyday they scroll the successful lives of influencers.

As with many legacy brands, Tiffany & Co face the challenge of remaining relevant in a highly fragmented market. And as has been seen, a brand’s relevancy has very little to do with its age or longevity.

5 Big Themes from RetailOasis Podcasts on the Future of Retail