In the current volatile global economy, discover five countercyclical categories: discount retail, essential goods (e.g., Woolworths), indulgent treats (e.g., Gelato Messina), cosmetics, and the second-hand market. Despite economic challenges, these sectors offer resilience and opportunity, navigating turbulent waters and providing avenues for growth even in adversity.

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In our most recent blog, we dive into Love Island’s partnership with eBay in a push to move away from fast fashion sponsorship.

With 62% of US Gen Z and Millennials saying they look for an item second-hand before purchasing it new and the show hitting a whopping 5 million viewers for its opening episode, of which 61.6% were aged between 16 – 34, this is clearly a match made in heaven!