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Black Friday and Cyber Monday Predictions for 2023
The significance of Black Friday and Cyber Monday (BFCM) sales events continues to grow in Australia's retail landscape. With predictions indicating a 3.0% increase in spending for the upcoming BFCM weekend, totalling $6.36 billion, consumers are eagerly awaiting the bargains and discounts these events offer. Despite a flat trend in e-commerce growth and heightened budget scrutiny among shoppers, the convenience factor remains paramount, especially as logistics challenges persist within the retail sector.
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