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Retail, The Future of Retail Madeline Kulmar Retail, The Future of Retail Madeline Kulmar

One Man’s Trash is Love Island’s Treasure

In our most recent blog, we dive into Love Island’s partnership with eBay in a push to move away from fast fashion sponsorship.

With 62% of US Gen Z and Millennials saying they look for an item second-hand before purchasing it new and the show hitting a whopping 5 million viewers for its opening episode, of which 61.6% were aged between 16 – 34, this is clearly a match made in heaven!

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