Thanks to COVID, the idea of a shopping centre visit, as an activity or general browse, has been challenged and now the customer may think twice before heading out for a shop. 2020 saw many changes in behaviour across society. Fundamental norms no longer exist. So how has the centre shifted in our psyche, a year after our lives changed.

Let’s talk about the Retail Zombies during the Retail Apocalypse

Let’s talk about change and it’s inevitability. We live in a world where change is the only consistent thing, and yet we operate like nothing will. In this article we talk about the modern applicability of Ted Levitt’s iconic ‘Marketing Myopia’ article from Harvard Business Review in the 1960s and how it applies today.

Let’s talk about Target Australia and their final bid for survival.