Mumbrella Retail Marketing Conference
In 2018 we were invited to speak at Mumbrella’s Retail Marketing Conference. What we spoke about was the science of instore behaviour
The way retailers look at their in-store design is changing, with many choosing experience and aesthetic above cramming more stock onto the shop floor. But the savviest brands are starting to look at consumer psychology for new ways to engage consumers and get them to spend more time in stores. In this presentation we take a look at the human operating system (aka evolutionary psychology) and best practice in this space from around the world.