Retail Podcast Ep. 40 - Adam Gam, CMO & VP at Perfect Corp.

The Retail Wrap-Up

Ep. 40 - Adam Gam, CMO & VP at Perfect Corp.

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May 27, 2021

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In today’s episode we talk to Adam Gam, the Chief Marketing Officer and VP at Perfect Corp.

Perfect Corp. is a technology business that aims to transform the beauty industry by marrying the highest level of augmented reality (“AR”) and artificial intelligence (“AI”) technology with the ultimate shopping experience, completely reinventing, and revolutionising the consumer beauty journey. 

Their cutting-edge makeup technology allows for virtual makeup trials, hair colour and accessory try-ons, and skincare diagnostics, with over 900 million downloads globally to date.

Perfect Corp. work with huge names across multiple industries, such as Estée Lauder, Benefit, Nude by Nature, Bobby Brown, Mineral Fusion, Amazon’s Wholefoods, Snap Chat, Paramount Pictures, Shopify, L’Oréal and many more.

During today’s episode with Adam, we discuss:

• The advanced technology Perfect Corp. created, how it works and who benefits from integrating this try on technology;
• Their partnership with Mineral Fusion inside Wholefoods;
• Their longstanding partnership with Paramount Pictures and how they collaborated on the launch of the new Spongebob Movie: Sponge on the Run;
• COVID as an accelerator to customers using their technology;
• His advice for start ups in the technology space;
• And, finally, what the future holds for Perfect Corp.

A huge thank you to Adam for joining us. We hope you enjoy this conversation!


SELECTED LINKS FROM THE EPISODE

If you would like to learn more about Adam and Perfect Corp.:

• Perfect Corp.
• Adam Gam (LinkedIn)
• Perfect Corp. (LinkedIn)  
• Beauty Tech: The Complete Guide 2021