Retail Podcast Ep. 43 - Nicole Liu, Founder at Kin Fertility

The Retail Wrap-Up

Ep. 43 - Nicole Liu, Founder of Kin Fertility

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June 17, 2021

RetailOasis

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In today’s episode we talk to Nicole Liu, the Founder of Kin Fertility.

Kin are Australia’s first subscription-based delivery service for the contraceptive pill. Essentially, they’ve taking what used to be a service where you had to take an hour or so out of your day for a two-minute consult with a doctor, all of that can now be done from the comfort of your couch. Their services don’t stop there – Kin also specialise in Fertility, Conception, Pregnancy and Postpartum…so really, they’re part of a women’s entire reproductive journey.

During our conversation with Nicole, we discuss:

• The motivation behind the creation of Kin and how the new patient process works;
• Why customers are taking their reproductive journey into their own hands and choosing Kin over visiting their GP;
• How Kin chose their specialist medical team of practitioners;
• The stigma attached to women’s reproductive health and how Kin are normalising this conversation;
• And, finally, what the future holds for Kin.

A big thank you to Nicole for joining us. We hope you enjoy this conversation!

SELECTED LINKS FROM THE EPISODE
Click below to learn more about Nicole and Kin Fertility:
Kin Fertility
Nicole Liu (LinkedIn)
Kin Fertility (LinkedIn) 
Kin Fertility (Instagram)
Kin Fertility (Facebook)