SMH: 'Second Christmas': the rise of Easter as a commercial holiday

ArticleSMH
Written By Trent Rigby
‘Second Christmas’ the rise of Easter as a commercial holiday RetailOasis Girl Eating Chocolate Eggs Easter Basket Gifts Easter Ears

Image Credit: SMH / Janie Barrett

Easter is increasingly being treated as a major commercial holiday, with retailers expanding their offerings to include decorations, gifts, and homewares. Retail analyst Trent Rigby observed that Easter is now seen as a “second Christmas” for consumers, who are opting for non-chocolate gifts like toys, clothing, and even alcohol. Social media platforms like TikTok and Instagram have fuelled the popularity of Easter styling and home decorating. Retailers such as Woolworths and Kmart have reported significant growth in Easter-themed sales. Rigby also highlighted how the rise of Easter coincides with a shift in attitudes towards other holidays, with many seeing Easter as the first chance to celebrate together after the summer period. Read the full article here.

Trent Rigby

Trent specialises in looking at how retailers build strategy using qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA; as well as his CPA. He is passionate sharing his understanding of data as a means to drive insight.

https://www.linkedin.com/in/trentrigby/
Previous

SMH: ‘More pain in store as grocery prices continue to rise’
Next

SMH: ‘I don’t want to look like I’m a grandma’: The challenge of clothes shopping beyond size 14