RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

Mitre 10

Mitre 10

Mighty Helpful Turnaround

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

With 20+ years experience in advertising, retail strategy & deep consumer behavior data analytics/business modelling, Ned’s experience includes the who’s who in retail including; Woolworths, Dymocks,Metcash, Westfield, The Warehouse, Pas Group and many more

Trent Rigby

Trent Rigby

Data Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has previous experience across digital strategy, consulting, retail and finance.

Julie Schilvold

Julie Schilvold

Junior Strategist

Julie recently graduated from BI Norwegian Business School with a degree in Marketing Communications. She travelled across the world to find work and found it here at Retail Oasis as a strategy intern.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts.

Rachel Kisby

Rachel Kisby

Administration Assistant

Administration manager proficient in multitasking of the Agency's digital, office and accounts requirements to ensure smooth day to day operations. The go to lady.

Justine Jones

Justine Jones

Finance Director

Finance Director for some of Australia’s largest multinational ad agencies negotiating & guiding deals with 20+ years of experience planning & streamlining financial & IT systems, people strategy & all admin functions to affect business management.

Our Thinking

wilkinson-eyre-james-dyson-demo-concept-store-oxford-street-london-designboom-01

Dyson’s Demo Store Opens in London

| Retail, Technology, What's Cool | No Comments
Dyson has opened it’s new ‘Dyson Demo' concept store on Oxford Street in London (it already has direct-to-consumer retail in...
102763781-10383663_905884269456300_5184603939692742173_n.530x298

Unilever Buy Dollar Shave Club

| Data & Research, Digital, Multichannel & E-commerce, Retail | No Comments
We love this! The disruptive start-up, Dollar Shave Club has been bought by behemoth, Unilever for US$1B (in cash). This is...
slim (1)

Pokemon Go and Nintendo’s Future

| Digital, Technology, What's Cool | No Comments
What can we say about Pokemon Go that hasn’t already said? Where do we start? You only need to walk...
Screen Shot 2016-07-15 at 9.37.20 am[1]

AirBnB Expands to ‘Travel Experiences’ Beta Test

| Digital, Ongoing Trends, What's Cool | No Comments
Not content on disrupting just the hotel industry, Airbnb are now looking to expand its services beyond providing a place...
Screen Shot 2016-06-24 at 10.52.54 AM

Apple Teaches Kids to Code in Store

| Digital, Retail, Technology | No Comments
This week Apple launched coding camps for kids in it’s stores. The camps are designed to be run over the...
null

Casualisation of Fashion & Selfridges Body Studio

| Fashion, Retail, Technology, What's Cool | No Comments
In early April Selfridges opened a new department in their flagship location on Oxford St in London. The new department's...
large_APT_livig_cover-big (1)

Stores of the World: The Apartment by the Line

| Fashion, Retail, What's Cool | No Comments
Enter the world of highly edited personal retail and you have ‘The Apartment by the Line’. The brain child of...
image-553d202639ced-default

UberEATs – Getting Hungry?

| Ongoing Trends, Retail, Technology | No Comments
Responding to the increasing trends on convenience oriented and time saving consumption, UberEATS entered the Australian market in April with...
parcel-delivery-package

The Delivery Wars

| General, Retail | No Comments

We all know that as technology and innovation have developed, our ability to wait patiently has decreased. First it was…

Amazon private label

Amazon entering FMGC private label territory

| Digital, Multichannel & E-commerce, Retail | No Comments
Domestically the growth in private label products has been huge, what with the likes of Aldi growth, expanding off the...
13224129_290115027986901_544669397_o

Paris Retail Tour: Le Bon Marche

| Conferences & Trips, Fashion, What's Cool | No Comments
We're in Paris this week, finishing up a month overseas. As we always do in Paris, we took at look...
studying online

Online Clothing Sales: The Gender Divide

| Data & Research, Digital, Fashion, Multichannel & E-commerce | No Comments
...Or so recent research in clothing online spend would tell you. Roy Morgan have undertaken an analysis of spend between...

SIGN UP TO OUR WEEKLY NEWSLETTER

+61 (2) 9976 6222

enquire@retailoasis.com

Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia