RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

Mitre 10

Mitre 10

Mighty Helpful Turnaround

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Clair Van Veen

Clair Van Veen

Senior Strategist

Clair is a brand & customer experience strategist with specialist expertise in using design thinking to develop built environments & new concepts. Past work includes Woolworths Convenience, KFC Urban, Vodaphone, Westfield, Stockland and the award-winning Bupa next generation store.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

With 20+ years experience in advertising, retail strategy & deep consumer behavior data analytics/business modelling, Ned’s experience includes the who’s who in retail including; Woolworths, Dymocks,Metcash, Westfield, The Warehouse, Pas Group and many more

Trent Rigby

Trent Rigby

Data Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has previous experience across digital strategy, consulting, retail and finance.

Kate Gillam

Kate Gillam

Junior Strategist

Kate is a junior strategist with a background in communications. She has joined the team as a fresh, young marketing mind from RMIT - giving us access to some of the most recent teaching surrounding in the complex world of modern brands and advertising.

Justine Jones

Justine Jones

Finance Director

Finance Director for some of Australia’s largest multinational ad agencies negotiating & guiding deals with 20+ years of experience planning & streamlining financial & IT systems, people strategy & all admin functions to affect business management.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts.

Rachel Kisby

Rachel Kisby

Administration Assistant

Administration manager proficient in multitasking of the Agency's digital, office and accounts requirements to ensure smooth day to day operations. The go to lady.

Nicole Venter

Nicole Venter

Senior Strategist

Nicole is a consumer experience strategist, specialising in taking non traditional retail brands vertically across all consumer touch points from store to online. Some examples of past clients include BBC, Qantas, Myer, Metcash, SCA, Dymocks, IBM and numerous NSW State Gov initiatives.

Our Thinking

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Google to launch internal incubator

| Digital, Ongoing Trends, Technology | No Comments
Google has announced they are creating an in-house start-up incubator called 'Area 120'. That name is in reference to the famous...
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Tiffany & Co ties-up with Net-a-Porter

| Multichannel & E-commerce, Retail | No Comments
Tiffany & Co is a bit of a success story when it comes to remaining luxury but aspirational to the...
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H&M Continues to Focus on Store Growth

| Fashion, Multichannel & E-commerce, Retail | No Comments
Last week fast fashion retailer Hennes & Mauritz (H&M) announced that they plan to continue to open stores at a rapid rate....
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Clothes take top spot online

| Digital, Fashion, Multichannel & E-commerce | No Comments
It was announced this week by analytics firm comScore, that clothing and accessories have taken top spot for shopping online in...
BUNNINGS

Bunnings Small Stores Coming Soon

| General, Retail | One Comment
Hardware retail giant Bunnings is pitched to open it’s first small scale store by the middle of this year at...
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Presentation: Imagination, Deviation and Innovation

| General, What's Cool | No Comments
A presentation on the role of 'being the deviant' when it comes to getting creative. Imagination, Deviation and Innovation Enjoy!
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Our Top 5 Stores of NYC

| Conferences & Trips, Retail, What's Cool | No Comments
We saw plenty of amazing retail when we were away - this is a list of 5 stores we loved…it was hard...
Self-Lacing-Shoe-Announcement-NIKE-Innovation-Event-2016

Nike and Self-Actualisation

| Digital, Fashion, Retail, Technology | No Comments
As most of us would have heard this week Nike launched it’s Hyperadapt 1.0 shoes that has ‘adaptive lacing’ technology. (You can...
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RetailOasis Big Breakfast: NRF Big Show Wrap-up

| Conferences & Trips, Digital, Multichannel & E-commerce, Ongoing Trends, Technology, What's Cool | 2 Comments
In March, we held our second Big Breakfast at the Museum of Contemporary Art, Sydney. After spending 2 weeks exploring...
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Wrap-Up: Australian Retail Landscape

| Data & Research, Retail | No Comments
A download on the winners and competitors in the Australian retail landscape. Enjoy!
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Fashion Goes Direct-to-Consumer

| Fashion, Retail, Technology | No Comments
Zara, H&M + the internet have killed the catwalk. Why? Because there’s a lag - of up to 6 months...
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Barney’s Moves Downtown

| Fashion, Retail, What's Cool | No Comments
Barney’s New York has opened their latest department store in Downtown New York. Making it the second department store in downtown...

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+61 (2) 9976 6222

enquire@retailoasis.com

Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia