RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience



Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

The Athlete’s Foot

The Athlete’s Foot

Getting back to performance

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar


Former CEO of IdeaWorks & founder of RetailOasis, Steve is an expert and one of Australasia’s most regarded in the retail marketing & comms industry, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit.

Madeline Kulmar


Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Paula Bogaz

Senior Strategist

Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.

Pippa Kulmar


After starting her career in advertising, being awarded Cannes Young Marketer of the Year in Australia and being recognised for her work at award shows like Cannes, D&AD and the Effies - she moved into the family business. Curious by nature, her interest lies in understanding what makes people tick.

Trent Rigby

Senior Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA. Plus, he's currently doing his CPA. He is also the current holder of the RetailOasis Blind Wine Tasting Challenge (much to Steve's horror).

Jace Loh

Senior Strategist

Jace has a management consulting background with strong foundations in fact-based strategy development and implementation. She is passionate about devising customer-led strategies that fit her clients’ capabilities to execute. Prior to starting at RetailOasis, Jace worked at Big W as a strategy associate. She also plays the mandolin in her spare time.

Nerida Jenkins

Senior Strategist

Neds has 20+ years experience in retail strategy & deep consumer behavior data analytics. She's currently furthering this passion through a Data Science Masters at Sydney University. She's worked with some of Australia's biggest retailers from Woolworths, Westfield, The Warehouse, Myer and many more.

Julie Schilvold

Junior Strategist

Julie graduated from BI Norwegian Business School with a degree in Marketing Communications. She travelled across the world to find work and found it here at Retail Oasis. She was also the 2011 Jr Moose Hunting Champion.

Kate Hall

Junior Strategist

Kate has finished her final year of university studying Business Marketing at the University of Technology, Sydney; where she won the Scenario Planning Competition and was a finalist for Police Bank strategy competition. She has a passion to learn more about human behaviour.

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts. She's currently celebrating 7 years as part of the RO family!

Jessica Sinclair

Senior Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Oscar Langely

Strategy Intern

Coming in hot from finishing his Masters thesis on communicating refugee advocacy in Australia, looking at the ways that we connect with each other is what makes him tick. Surfing, guitar and dinner-table philosophising are the parts of life that he loves the most.

Our Thinking

Assisted Development – 2018 Retail Trend Prediction

| Digital, Ongoing Trends, Retail, What's Cool | No Comments

In December last year, TrendWatching released 5 Trends for 2018, their annual trend prediction report. One in particular stood out…

The Japanese Art of Retail

| Fashion, Ongoing Trends, Retail, What's Cool | No Comments
How time flies! In December, we had the chance to visit Tokyo, Japan - a city where retail is an...

5 trends this Valentines day you need to know if you’re a retailer

| Data & Research, Digital, General, Multichannel & E-commerce, Ongoing Trends, Retail | One Comment
How do we expect valentines day to play out in the Australian retail space this year? Whilst there's limited research...
Zara Stratford London pop-up store

Zara hustles its Omnichannel

| Fashion, Multichannel & E-commerce, Retail | One Comment

As a retailer its always a challenge to balance store refits while keeping the tills ringing… you see the partial…

Our Top NYC Stores

| Conferences & Trips, Ongoing Trends, Retail | No Comments

We finished up our RetailOasis Retail Tour in NYC – a couple of days before the National Retail Federation’s Big…

NRF Big Show: Day 3 Wrap Up

| Conferences & Trips, Retail | No Comments

Our final day at the National Retail Federation’s Big Show in NYC, what a day it was. It’s been a…

NRF Big Show: Day 2 Wrap Up

| Conferences & Trips, Retail, Technology | No Comments

Ok onto Day 2 of the National Retail Federation’s ‘Big Show’ – if you missed our Day 1 wrap-up it’s…

NRF Big Show: Day 1 Wrap-Up

| Conferences & Trips | No Comments

There’s no rest for the wicked! Straight from our Retail Tour around San Francisco, Seattle and NYC, we spent today …

Our Top Seattle Stores

| Conferences & Trips, Retail, What's Cool | No Comments

Ok so we’re sure you don’t need much of an introduction to Seattle. This was the second stop on our…

Our Top San Francisco Stores

| Conferences & Trips, Fashion, Retail, What's Cool | No Comments

This past week we have been in San Francisco looking at retail and talking to some of the people ‘making…

Too late for tacos?

| Fashion, General, Ongoing Trends, Retail, Uncategorized, What's Cool | No Comments

The entrance of American-style fast food chains into the Aussie market is something we are becoming all too familiar with….

Red to rainbow: The power of relevance

| Data & Research, General, Multichannel & E-commerce, Ongoing Trends, Retail, Sustainability & Responsibility, Uncategorized, What's Cool | No Comments

In light of the recent Australian Marriage Law postal survey, Coca Cola joins a long list of progressive companies to…


 RetailOasis – Retail Industry Consultants & Specialists, Research Marketing Trends and Brand Strategies

+61 (2) 9976 6222

Level 4, 1A Rialto Lane
Manly NSW, 2095