RetailOasis - Creating retail's future

by connecting retailers with their future customers

What We Do

We sit between management consultants and marketing strategists. We create bespoke, robust and visionary strategic roadmaps – with the consumer at the centre. These roadmaps help retailers and brands create new retail concepts and strategies, expand and refine their offering or improve their performance.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

Mitre 10

Mitre 10

Mighty Helpful Turnaround

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

With 20+ years experience in advertising, retail strategy & deep consumer behavior data analytics/business modelling, Ned’s experience includes the who’s who in retail including; Woolworths, Dymocks,Metcash, Westfield, The Warehouse, Pas Group and many more

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Nicole Venter

Nicole Venter

Senior Strategist

Nicole is a consumer experience strategist, specialising in taking non traditional retail brands vertically across all consumer touch points from store to online. Some examples of past clients include BBC, Qantas, Myer, Metcash, SCA, Dymocks, IBM and numerous NSW State Gov initiatives.

Trent Rigby

Trent Rigby

Data Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has previous experience across digital strategy, consulting, retail and finance.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts.

Justine Jones

Justine Jones

Finance Director

Finance Director for some of Australia’s largest multinational ad agencies negotiating & guiding deals with 20+ years of experience planning & streamlining financial & IT systems, people strategy & all admin functions to affect business management.

Rachel Kisby

Rachel Kisby

Administration Assistant

Administration manager proficient in multitasking of the Agency's digital, office and accounts requirements to ensure smooth day to day operations. The go to lady.

Kate Gillam

Kate Gillam

Junior Strategist

Kate is a junior strategist with a background in communications. She has joined the team as a fresh, young marketing mind from RMIT - giving us access to some of the most recent teaching surrounding in the complex world of modern brands and advertising.

Our Thinking

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Nordstrom’s Plan to Win a New customer: Space

| Fashion, Ongoing Trends, Retail | No Comments
This month US department store, Nordstrom’s, unveil a new part of their plan with the launch of 'Space'. A lot...
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Gut Feelings and Your Second Brain

| Data & Research, General, What's Cool | No Comments
We often think that our brain is our decision making centre …like our body is just there to support our...
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Jamie XX ‘Good Times’ Pop-Up Shop

| Digital, Ongoing Trends, Retail, What's Cool | No Comments
 We’re use to talking about traditional or online retailers doing pop-ups, but we really like this interpretation from cult musician, DJ...
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Stores: Harvey Nichols Birmingham

| Digital, Fashion, Retail, What's Cool | No Comments
After announcing that they are pulling out of Baku (Azerbaijan) four months after it’s opening, Harvey Nichol’s have continued to invest...
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Live streaming now on Facebook… But only if you’re famous.

| Digital, General, Technology, What's Cool | One Comment
The ability to live stream your life to thousands of strangers around the world has been exciting for keen social...
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What your music choice says about you?

| Data & Research, General | No Comments
This is a bit of fun and an interesting test in the office. According to new psych research, the type of music...
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Amazon to test drive-thru

| Digital, Multichannel & E-commerce, Retail | No Comments
It seems that Amazon are due to test a retail concept in Silicon valley. It’s a drive through that allows customer to...
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Conference: Reframing Retail for the Digital Age

| Conferences & Trips, Data & Research, Multichannel & E-commerce, Technology | No Comments
So what’s in store for retail on the digital front? That was the question the Australian Israel Chamber of Commerce...

STAY UP TO DATE

+61 (2) 9976 6222

enquire@retailoasis.com

Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia