RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

The Athlete’s Foot

The Athlete’s Foot

Getting back to performance

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Paula Bogaz

Paula Bogaz

Strategist

Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Trent Rigby

Trent Rigby

Data Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA. Plus, he's currently doing his CPA. He is also the current holder of the RetailOasis Blind Wine Tasting Challenge (much to Steve's horror).

Jace Loh

Jace Loh

Senior Strategist

Jace has a management consulting background with strong foundations in fact-based strategy development and implementation. She is passionate about devising customer-led strategies that fit her clients’ capabilities to execute. Prior to starting at RetailOasis, Jace worked at Big W as a strategy associate. She also plays the mandolin in her spare time.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

Neds has 20+ years experience in retail strategy & deep consumer behavior data analytics. She's currently furthering this passion through a Data Science Masters at Sydney University. She's worked with some of Australia's biggest retailers from Woolworths, Westfield, The Warehouse, Myer and many more.

Julie Schilvold

Julie Schilvold

Junior Strategist

Julie graduated from BI Norwegian Business School with a degree in Marketing Communications. She travelled across the world to find work and found it here at Retail Oasis. She was also the 2011 Jr Moose Hunting Champion.

Kate Hall

Kate Hall

Junior Strategist

Kate has finished her final year of university studying Business Marketing at the University of Technology, Sydney; where she won the Scenario Planning Competition and was a finalist for Police Bank strategy competition. She has a passion to learn more about human behaviour.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts. She's currently celebrating 7 years as part of the RO family!

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Our Thinking

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SYDNEY RETAIL TOUR: TOP 5

| Uncategorized | No Comments

Yesterday the team took to Sydney CBD to explore the hottest Retail on offer. Although it’s a tough decision, here…

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Juicero: When silicon valley gets it wrong

| Ongoing Trends, Sustainability & Responsibility, Technology, What's Cool | No Comments
We've all heard of those lucky venture capitalists or investors who got in early with the likes of startups such...
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Gucci’s Reinvention: The Marriage of Art and Commerce

| Fashion, Retail | No Comments
Kering SA (owner of Gucci - as well as Yves Saint Laurent, Bottega Veneta, Balenciaga, Puma etc) is currently experiencing it’s...
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The rise and fall of GoPro

| Digital, General, Multichannel & E-commerce, Ongoing Trends, Retail, Technology, What's Cool | No Comments
For a company that was once referred to as 2014's sexiest IPO, thing's aren't exactly looking great for GoPro. When the action...
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The Psychology of self-service

| Data & Research, General, Ongoing Trends, Retail, Technology | No Comments
Think long and hard the next time you go to use a self-service checkout. Unless you're planning on stealing something,...
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Amazon Patents On-Demand Fashion

| Fashion, Sustainability & Responsibility, Technology, What's Cool | No Comments
The kings of PR Amazon are at it again! It’s worthwhile noting before we get into this new patent they...
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Jeff Bezos – How to avoid Day 2

| Digital, Multichannel & E-commerce, Retail | No Comments
This week Jeff Bezos (founder of Amazon.com) released his letter to shareholders on the importance of relevance and it was (as...
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Just Because You Can Buy It Doesn’t Mean You Should

| Digital, Fashion, Multichannel & E-commerce, Retail | No Comments
In March it was announced that Wal-Mart had acquired American online retailer ModCloth. Last week a rumoured acquisition of Bonobos...
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What If Amazon Acquires Whole Foods?

| General, Multichannel & E-commerce, Retail | No Comments
It is rumoured that Amazon had their eyes on American supermarket chain Whole Foods before Jana Partners acquired a stake...
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Clothes that grow with your baby and don’t cost the Earth

| Fashion, Retail, Sustainability & Responsibility | No Comments

You don’t need to have kids to know that those babies are expensive! Up until the kid moves out (assuming they…

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Is Crypto Currency the Next Big Retail Disruptor?

| Retail, Technology, What's Cool | No Comments

E-commerce, mobile-commerce, social-commerce and more recently voice activated commerce Over the last decade retail has had to face more disruption…

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And the Nobel Peace Prize goes to Pepsi & Kendall Jenner…

| Ongoing Trends, Sustainability & Responsibility, What's Cool | No Comments

Today I’m going to tell you a story about a business that has completely misunderstood their consumer… and I mean…

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+61 (2) 9976 6222

enquire@retailoasis.com

Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia