RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

The Athlete’s Foot

The Athlete’s Foot

Getting back to performance

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Paula Bogaz

Paula Bogaz

Strategist

Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Trent Rigby

Trent Rigby

Data Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA. Plus, he's currently doing his CPA. He is also the current holder of the RetailOasis Blind Wine Tasting Challenge (much to Steve's horror).

Jace Loh

Jace Loh

Senior Strategist

Jace has a management consulting background with strong foundations in fact-based strategy development and implementation. She is passionate about devising customer-led strategies that fit her clients’ capabilities to execute. Prior to starting at RetailOasis, Jace worked at Big W as a strategy associate. She also plays the mandolin in her spare time.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

Neds has 20+ years experience in retail strategy & deep consumer behavior data analytics. She's currently furthering this passion through a Data Science Masters at Sydney University. She's worked with some of Australia's biggest retailers from Woolworths, Westfield, The Warehouse, Myer and many more.

Julie Schilvold

Julie Schilvold

Junior Strategist

Julie graduated from BI Norwegian Business School with a degree in Marketing Communications. She travelled across the world to find work and found it here at Retail Oasis. She was also the 2011 Jr Moose Hunting Champion.

Kate Hall

Kate Hall

Junior Strategist

Kate has finished her final year of university studying Business Marketing at the University of Technology, Sydney; where she won the Scenario Planning Competition and was a finalist for Police Bank strategy competition. She has a passion to learn more about human behaviour.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts. She's currently celebrating 7 years as part of the RO family!

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Our Thinking

Vegas-strip

Shoptalk 2017 recap (part 1): uber’s affect on retail, latest in virtual reality and startup “heal”

| Conferences & Trips, Data & Research, Digital, Multichannel & E-commerce, Ongoing Trends, Retail, Technology, What's Cool | No Comments

Over the past 4 days the RetailOasis team have been in Vegas attending the Shoptalk 2017 conference (we’ve also seen the inside of…

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calmbox – therapy in a box

| Digital, Retail, What's Cool | No Comments
I recently stumbled upon a cool concept called the calmbox, which is: “a subscription box inspiring calm and mindfulness in...
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SEX SELLS IS IN THE PAST: ACTIVISM IS WHAT SELLS IN 2017

| General, Ongoing Trends, Retail, Sustainability & Responsibility, What's Cool | No Comments

If you flip through an old advertising textbook, you’re bound to find one of the most iconic pieces of advice…

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Will the next Uniqlo be started by an Aussie?

| Fashion, Multichannel & E-commerce, Retail | No Comments
Uniqlo store in LA It’s hard to miss a Uniqlo store these days. It seems most places you go in the...
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Should Australian retailers be worried about TK Maxx?

| Fashion, General, Ongoing Trends, Retail, What's Cool | No Comments

In recent years we’ve seen the arrival of global fashion giants such as H&M, Uniqlo and Zara. And next month we’re getting…

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What’s lacking in the Australian Fashion Retail Market?

| Fashion, Ongoing Trends, Retail, Sustainability & Responsibility | One Comment
The impact of international retailers on the Australian retail landscape has well and truly made its mark. The fall of...
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What smart fast fashion retailers are doing about slowing sales

| Fashion, Retail, Sustainability & Responsibility | 3 Comments

Australian fashion retail is going through a tough time right now: slowing sales, slimming margins and increasing global competition. In…

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5 key takeaways from Amazon, the Vanguard of retail’s future

| Digital, Fashion, Retail, Technology | No Comments

When the subject of innovation is raised, Amazon is on the top of everyone’s lips. Story highlights: Trump tells Amazon…

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Trump: Retailers getting political

| Data & Research, General, Ongoing Trends, Retail | 5 Comments

It is undeniable that Donald Trump’s presidency is one of the most controversial in America’s political history, with the world…

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Google + Ivyrevel: This Sh*t’s Getting Personal!

| Digital, Fashion, Retail, Technology, What's Cool | No Comments
Yeah, that’s right. You know #thatfeeling when you rock up to a party and find that someone else is wearing...

Forget the Iphone 8, Nokia are relaunching the 3310

| Conferences & Trips, Digital, Ongoing Trends, Retail, Technology, What's Cool | 3 Comments

Whilst details are still early, HMD are rumoured to be re-launching a modern-version of the classic Nokia 3310 mobile phone….

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Peter Thiel: We were Promised Flying Cars

| Technology | One Comment
The ‘Don of the Paypal Mafia*’ aka. Peter Thiel, is a controversial figure - he’s a contrarian, who’s personal mantra...

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Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia