RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

Mitre 10

Mitre 10

Mighty Helpful Turnaround

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Trent Rigby

Trent Rigby

Data Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has previous experience across digital strategy, consulting, retail and finance.

Paula Bogaz

Paula Bogaz

Strategist

Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

With 20+ years experience in advertising, retail strategy & deep consumer behavior data analytics/business modelling, Ned’s experience includes the who’s who in retail including; Woolworths, Dymocks,Metcash, Westfield, The Warehouse, Pas Group and many more

Julie Schilvold

Julie Schilvold

Junior Strategist

Julie recently graduated from BI Norwegian Business School with a degree in Marketing Communications. She travelled across the world to find work and found it here at Retail Oasis as a strategy intern.

Kate Hall

Kate Hall

Intern

Kate is in her final year of University studying Business Marketing at the University of Technology, Sydney. She has a passion to learn more about strategy and human behaviour.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts.

Justine Jones

Justine Jones

Finance Director

Finance Director for some of Australia’s largest multinational ad agencies negotiating & guiding deals with 20+ years of experience planning & streamlining financial & IT systems, people strategy & all admin functions to affect business management.

Rachel Kisby

Rachel Kisby

Administration Assistant

Administration manager proficient in multitasking of the Agency's digital, office and accounts requirements to ensure smooth day to day operations. The go to lady.

Our Thinking

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Why we love Camperdown Commons

| General, Ongoing Trends, Retail, What's Cool | No Comments
Walking around inner western Sydney on a retail walk the other day, we were lucky enough to stumble across Camperdown...
makers-house-the-new-craftsmen-and-burberry

Burberry, Craft and Makers House Pop-Up

| Fashion, Retail | No Comments
It seems like it’s the month for having a pop-ups. Here’s another one, this time it’s Burberry with their Maker...
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Amazon: The Hype is Real, Here’s Why…

| Data & Research, Digital, Multichannel & E-commerce, Retail, Technology | No Comments
We’re always talking about how big Amazon is, how it’s such a success story - but just how well are they actually doing?...
IKEA TO OPEN DIY POP-UP RESTAURANT ‘THE DINING CLUB’

Ikea Pop-Up: The Dining Club

| Retail, What's Cool | No Comments
Ikea is launching a pop-up concept called The ‘Dining Club’ from the 10th until the 25th of September in Shoreditch,...
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Saks First Shoe-Only Store

| Fashion, Retail, What's Cool | No Comments
For many international travellers a trip to NY includes a journey to paradise or mecca in search of the holy...
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JAPAN RETAIL TOUR: TOP 5

| Conferences & Trips, Fashion, General, Ongoing Trends, Retail, Sustainability & Responsibility, What's Cool | No Comments

The RetailOasis team have just come back from 2 weeks in Japan looking at the latest in retail. We’ve seen…

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Singapore Retail: The World’s Cheapest Michelin Star Food

| General, Retail, What's Cool | No Comments
Michelin Stars have the inherent ring of $$$.... That is until now. This year, Chan Hon Meng of Singapore’s Hawker Stall...
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Dyson’s Demo Store Opens in London

| Retail, Technology, What's Cool | No Comments
Dyson has opened it’s new ‘Dyson Demo' concept store on Oxford Street in London (it already has direct-to-consumer retail in...
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Unilever Buy Dollar Shave Club

| Data & Research, Digital, Multichannel & E-commerce, Retail | No Comments
We love this! The disruptive start-up, Dollar Shave Club has been bought by behemoth, Unilever for US$1B (in cash). This is...
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Pokemon Go and Nintendo’s Future

| Digital, Technology, What's Cool | No Comments
What can we say about Pokemon Go that hasn’t already said? Where do we start? You only need to walk...
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AirBnB Expands to ‘Travel Experiences’ Beta Test

| Digital, Ongoing Trends, What's Cool | No Comments
Not content on disrupting just the hotel industry, Airbnb are now looking to expand its services beyond providing a place...
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Apple Teaches Kids to Code in Store

| Digital, Retail, Technology | No Comments
This week Apple launched coding camps for kids in it’s stores. The camps are designed to be run over the...

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+61 (2) 9976 6222

enquire@retailoasis.com

Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia