RetailOasis - Creating retail's future

by connecting retailers with their future customers

What We Do

We sit between management consultants and marketing strategists. We create bespoke, robust and visionary strategic roadmaps – with the consumer at the centre. These roadmaps help retailers and brands create new retail concepts and strategies, expand and refine their offering or improve their performance.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Masters

Masters

Building Masters

Mitre 10

Mitre 10

Mighty Helpful Turnaround

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s background is as a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognized for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

With 20+ years experience in advertising, retail strategy & deep consumer behavior data analytics/business modelling, Ned’s experience includes the who’s who in retail including; Woolworths, Dymocks,Metcash, Westfield, The Warehouse, Pas Group and many more

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Rachel Kisby

Rachel Kisby

Administration Assistant

Administration manager proficient in multitasking of the Agency's digital, office and accounts requirements to ensure smooth day to day operations. The go to lady.

Justine Jones

Justine Jones

Finance Director

Finance Director for some of Australia’s largest multinational ad agencies negotiating & guiding deals with 20+ years of experience planning & streamlining financial & IT systems, people strategy & all admin functions to affect business management.

Nicole Venter

Nicole Venter

Senior Strategist

Nicole is a consumer experience strategist, specialising in taking non traditional retail brands vertically across all consumer touch points from store to online. Some examples of past clients include BBC, Qantas, Myer, Metcash, SCA, Dymocks, IBM and numerous NSW State Gov initiatives.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts.

Our Thinking

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Best of the Super Bowl

| What's Cool | No Comments
This week was the pinnacle of the 'ad' year with the Super Bowl. At $4.5 million for a 30 second...
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New Concept: Kit & Ace

| Fashion, What's Cool | No Comments
Kit & Ace is the brainchild of JJ and Shannon Wilson (son and wife of Lululemon founder Chip Wilson). Shannon worked...
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Watch out! Montblanc

| Digital, Ongoing Trends, What's Cool | No Comments
Given Apple has finally announced the release date of it’s much anticipated Watch, we thought it would be worthwhile taking...
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Want a ‘sharing economy’, just add inequality.

| Ongoing Trends, Technology, What's Cool | No Comments
There’s been lots of talk over the years about the ‘sharing economy’ (also known as collaborative consumption, peer-to-peer etc). It’s...
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Harvey Nics: Could I be any clearer?

| Fashion, Retail, What's Cool | No Comments
Ok, we know it’s nearly February and nearly Superbowl season (aka. 'Big Ad' time); but here’s a campaign we really enjoyed over...
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NRF Retail Innovator: Warby Parker

| Conferences & Trips, Digital, Retail, What's Cool | No Comments
Glasses retailer, Warby Parker was awarded Innovator of the Year at NRF’s BIG Show. They are such an incredible brand with...
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NRF BIG Show: Deloitte’s lesson in humanity

| Conferences & Trips, Digital, Multichannel & E-commerce, Technology | No Comments
Deloitte held a session at last weeks NRF BIG Show called ‘The Digital Divide’. Regardless of the title, their message...
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NRF BIG Show: Uber Rush

| Digital, General, Multichannel & E-commerce | No Comments
At the Big Show in NYC last week, we were fortunate enough to hear from Uber’s ‘Head of Everything’ Jason...

STAY UP TO DATE

+61 (2) 9976 6222

enquire@retailoasis.com

Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia