We are a consultancy that believes retailers can play a positive and significant role in people’s lives. We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.
“Steve and his team have the ability to think strategically about the challenges and opportunities of an organisation, whilst at the same time considering the risks, capabilities and practicalities of the strategy being implemented. I have no hesitation recommending RetailOasis to any business, whether it be a turnaround, re-positioning or a business improvement project, keep up the great work guys.”
DAVID AJALA, MD LEISURE RETAILING, SUPER RETAIL GROUP
“Working with Steve Kulmar at RetailOasis has been an extremely positive and enriching experience. Steve has a wealth of knowledge in the retail space which has assisted us hugely when evaluating differing retail markets both locally and internationally. Steve’s attention to detail has also been invaluable when assessing the merits of the many retail investment opportunities which are presented to us.”
DANIEL BESEN, FOUNDER, BESEN GROUP
“Working with RetailOasis was a pleasure as the combination of their experience, insight and ability to challenge the status quo provided us with a really sound piece of work upon which we have launched significant change. Their capabilities enhanced our capacity to learn and their experience allowed us to understand how we might best execute. I would work with them again in a heartbeat.”
RORY SCOTT, GROUP STRATEGY MANAGER, SUPER RETAIL GROUP
“With so much change and competition entering the Australian retail and digital landscape it would be a injustice to your retail strategy to not engage into some specific retail expertise. RetailOasis have provided a simple and clear guide into various aspects of our retail Omni plans and it is obvious that Steve Kulmar’s experience and knowledge in our industry is second to none.”
CHRIS ATHAS, GENERAL MANAGER, BILLABONG RETAIL
“I have had the pleasure of working with the team at Retail Oasis for the last 5 years. Retail Oasis brings a refreshing perspective, lead by a deep and profound understanding of the consumer in a fast-changing landscape. They challenge conventional thinking with deep consumer insights, drawing on international trends and experience, localised content with just the right balance of imagination, courage and commercial thinking.”
MARK TEPERSON, DIRECTOR MULTICHANNEL, RCG CORPORATION
“Working with the RetailOasis Team has been an absolute pleasure. They have reminded us how important it is to keep things real simple, adding huge value in assisting our business verify who our current consumer is and who our future consumer needs to be in order to continue to grow our business strategies into the future.”
GARY WILLIAMS, CHIEF TRANSFORMATION OFFICER, MYER
“I first chose to work with Steve Kulmar and the team at RetailOasis because in pitching for our business, they stood out for being customer focused with a clear methodology for gaining consumer and market insights that can then be translated to meaningful strategic decisions. They are a trusted partner, and I would have no hesitation in recommending them to others.”
STEVE COX, MANAGING DIRECTOR, DYMOCKS
When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.
Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.
Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit
Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.
Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.
Pippa’s a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.
Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA. Plus, he's currently doing his CPA. He is also the current holder of the RetailOasis Blind Wine Tasting Challenge (much to Steve's horror).
Jace has a management consulting background with strong foundations in fact-based strategy development and implementation. She is passionate about devising customer-led strategies that fit her clients’ capabilities to execute. Prior to starting at RetailOasis, Jace worked at Big W as a strategy associate. She also plays the mandolin in her spare time.
Neds has 20+ years experience in retail strategy & deep consumer behavior data analytics. She's currently furthering this passion through a Data Science Masters at Sydney University. She's worked with some of Australia's biggest retailers from Woolworths, Westfield, The Warehouse, Myer and many more.
Julie graduated from BI Norwegian Business School with a degree in Marketing Communications. She travelled across the world to find work and found it here at Retail Oasis. She was also the 2011 Jr Moose Hunting Champion.
Kate has finished her final year of university studying Business Marketing at the University of Technology, Sydney; where she won the Scenario Planning Competition and was a finalist for Police Bank strategy competition. She has a passion to learn more about human behaviour.
Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts. She's currently celebrating 7 years as part of the RO family!
With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.
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