RetailOasis - Creating retail's future

by connecting retailers with their future customers

What We Do

We sit between management consultants and marketing strategists. We create bespoke, robust and visionary strategic roadmaps – with the consumer at the centre. These roadmaps help retailers and brands create new retail concepts and strategies, expand and refine their offering or improve their performance.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

Mitre 10

Mitre 10

Mighty Helpful Turnaround

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

With 20+ years experience in advertising, retail strategy & deep consumer behavior data analytics/business modelling, Ned’s experience includes the who’s who in retail including; Woolworths, Dymocks,Metcash, Westfield, The Warehouse, Pas Group and many more

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Nicole Venter

Nicole Venter

Senior Strategist

Nicole is a consumer experience strategist, specialising in taking non traditional retail brands vertically across all consumer touch points from store to online. Some examples of past clients include BBC, Qantas, Myer, Metcash, SCA, Dymocks, IBM and numerous NSW State Gov initiatives.

Trent Rigby

Trent Rigby

Data Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has previous experience across digital strategy, consulting, retail and finance.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts.

Justine Jones

Justine Jones

Finance Director

Finance Director for some of Australia’s largest multinational ad agencies negotiating & guiding deals with 20+ years of experience planning & streamlining financial & IT systems, people strategy & all admin functions to affect business management.

Rachel Kisby

Rachel Kisby

Administration Assistant

Administration manager proficient in multitasking of the Agency's digital, office and accounts requirements to ensure smooth day to day operations. The go to lady.

Kate Gillam

Kate Gillam

Junior Strategist

Kate is a junior strategist with a background in communications. She has joined the team as a fresh, young marketing mind from RMIT - giving us access to some of the most recent teaching surrounding in the complex world of modern brands and advertising.

Our Thinking

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NRF Big Show: John Lewis, Under Armour and Digital

| Conferences & Trips, Multichannel & E-commerce, Technology | No Comments
At the end of day 3 of the Big Show, there was one of the best keynote I’ve seen, featuring two...
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NRF Big Show: Amex + Macy’s talk Digital Disruption

| Conferences & Trips, Digital, Retail | No Comments
Day 3 of the NRF Big Show kicked off with a killer interview between Macy’s CEO Terry Lindgren and AMEX’s...
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NRF Big Show: #winners

| Conferences & Trips, Retail | No Comments
On the second day of the NRF, post the amazing Colin Powell talk, there was the NRF Annual Retail Awards....
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NRF Big Show: From Omni to AI

| Conferences & Trips, Digital, Technology | No Comments
We’re currently in New York City to attend our second National Retailer Federation ‘Big Show’. In true American style -...
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Good on You – Ethical Fashion Made Easy

| Digital, Fashion, Retail, Technology | No Comments
The conscious consumer has been knocking on the door of retailers for years, but following the 2012 collapse of the...
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Top 5 Learning’s from London Retail

| Conferences & Trips, Fashion, Multichannel & E-commerce, Ongoing Trends, Retail, Technology | No Comments
Last week I was back in ol’ London town, the timing was perfect for the annual turning on of the...
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The case for reinvention aka. What the hell J.C Penney!

| Data & Research, Fashion, Multichannel & E-commerce | No Comments
Over the past week it’s like the world (or US retail market more specifically) has flipped on it’s head. Macy’s...
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Lululemon’s Retail Experiment: Forlise

| Fashion, Retail, What's Cool | No Comments
Earlier this year Lululemon quietly opened a new store called Forlise in Whistler. (Yes, it sounds exactly like ‘for lease’ -...
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The Secret Scouts of Sequoia Capital

| Ongoing Trends, Technology, What's Cool | No Comments
VC’s are all the rage at the moment. Australia is hopping even further onto the bandwagon with news this week that the...
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International Store of the Year: Green Street Juice Co.

| Retail, What's Cool | No Comments
This week English publication Retail Week had their annual awards. On their lists of recipients for 'International Store of the...
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H&M, Balmain and the Kardashian Effect

| Fashion, Ongoing Trends, Retail, What's Cool | One Comment
Early last week H&M finally launched their much anticipated Balmain partnership. Just like we predicted here, it was a run...
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That Time Amazon Opened a Bookstore

| Digital, Multichannel & E-commerce, Retail, Technology | 2 Comments
For a while we’ve been watching Amazon’s movements in the physical retail space. They’ve been registering some interesting patents…very few...

STAY UP TO DATE

+61 (2) 9976 6222

enquire@retailoasis.com

Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia