RetailOasis: Creating retail's future

by connecting retailers with their future customers

What We Do

We are a consultancy that believes retailers can play a positive and significant role in people’s lives.  We partner with like-minded clients to create sustainable pathways for growth. Our experience stems from the creation of new retail concepts and offer expansions to business refinement. Everything we do is grounded in consumer data and our unique brand of creative intuition, developed from over 40 years in the industry. We’re also proud to be a registered B-Corp – using business as a force for good.

Our Clients

When businesses are ready to step into the future of retail they call us.
We work with start-ups, manufacturers, e-tailers and established retailers.

Case Studies

Supercheap Auto

Supercheap Auto

Letting the customer drive the store experience

IGA

IGA

Getting local against the National players

Ray’s Outdoors

Ray’s Outdoors

Reinvigorating Ray's

The Athlete’s Foot

The Athlete’s Foot

Getting back to performance

Our Team

Welcome to the Family. We’re a collection of senior practitioners (and Kulmar family members) that challenge the norm, using a collaborative approach and a desire for continuous improvement.

Steve Kulmar

Steve Kulmar

Founder

Former CEO of IdeaWorks & founder of RetailOasis, Steve is one of Australasia’s most regarded retail marketing & comms experts, with experience from Woolworths to Westfield & most specialists in-between. He also sits on several public boards & frequents the speaking circuit

Madeline Kulmar

Madeline Kulmar

Project Manager

Madeline is one of the founding members of the Retail Oasis team. She is Steve Kulmar’s executive assistant, support event manager and accounts payable/receivable assistant. Outside work, she is a passionate and active landscape photographer.

Paula Bogaz

Paula Bogaz

Senior Strategist

Paula has a strong passion enhancing the customer experience. Bringing over 10 years of retail experience in product development, buying and merchandise planning, Paula has a strong understanding of the inner workings of retail business.

Pippa Kulmar

Pippa Kulmar

Senior Strategist

Pippa’s is a brand strategist. She’s worked at 2 of Australia’s largest agencies Ogilvy and M&C Saatchi; on brands like Optus, Vodafone, Woolworths and KFC. She has been recognised for her work at award shows like Cannes, D&AD, The One Show, London International Advertising Awards and the Australian Effies.

Trent Rigby

Trent Rigby

Senior Strategist

Trent specialises in looking at how retailers build strategy around qualitative analysis and business modelling. He has 3 Master's degrees in Applied Finance, Management and an MBA. Plus, he's currently doing his CPA. He is also the current holder of the RetailOasis Blind Wine Tasting Challenge (much to Steve's horror).

Jace Loh

Jace Loh

Senior Strategist

Jace has a management consulting background with strong foundations in fact-based strategy development and implementation. She is passionate about devising customer-led strategies that fit her clients’ capabilities to execute. Prior to starting at RetailOasis, Jace worked at Big W as a strategy associate. She also plays the mandolin in her spare time.

Nerida Jenkins

Nerida Jenkins

Senior Strategist

Neds has 20+ years experience in retail strategy & deep consumer behavior data analytics. She's currently furthering this passion through a Data Science Masters at Sydney University. She's worked with some of Australia's biggest retailers from Woolworths, Westfield, The Warehouse, Myer and many more.

Julie Schilvold

Julie Schilvold

Junior Strategist

Julie graduated from BI Norwegian Business School with a degree in Marketing Communications. She travelled across the world to find work and found it here at Retail Oasis. She was also the 2011 Jr Moose Hunting Champion.

Kate Hall

Kate Hall

Junior Strategist

Kate has finished her final year of university studying Business Marketing at the University of Technology, Sydney; where she won the Scenario Planning Competition and was a finalist for Police Bank strategy competition. She has a passion to learn more about human behaviour.

Michelle Lee

Michelle Lee

Finance Manager

Michelle, our resident Kiwi, works across the Oasis Group as the Finance Manager. Handling client billings, accounts payable/receivable, monthly management reporting & payroll. She brings 15 yrs experience of working in advertising accounts. She's currently celebrating 7 years as part of the RO family!

Jessica Sinclair

Jessica Sinclair

Strategist

With a strong foundation in marketing strategy, Jess brings a wealth of experience from digital strategy to customer engagement and retention. Her curiosity in customer behaviours and passion for analysis makes her an integral part of our strategy team.

Our Thinking

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Nike Looks for salvation in localisation

| Digital, Fashion, Retail | No Comments
Nike announced their third quarter results in March earlier this year. On the surface it looked pretty stellar - revenues for...
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What is Walmart’s Incubator Doing?

| Digital, Fashion, What's Cool | No Comments
In March, the behemoth Walmart announced the launch of it’s Silicon Valley-based incubator - called Store No. 8. As background it’s...
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RENT THE RUNWAY: TAKE OUR MONEY

| Data & Research, Fashion, Retail, Sustainability & Responsibility, Uncategorized, What's Cool | No Comments

Do you want an unlimited designer wardrobe for only $139 a month? No, this is not a scam. This is…

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Can this startup disrupt dominos?

| General, Multichannel & E-commerce, Ongoing Trends, Retail, Technology, What's Cool | No Comments
Ordering food over the phone is so old school. However does Australia really need another online-based food delivery app? We're...
Topshop-529

THE STATE OF FAST FASHION

| Digital, Fashion, Ongoing Trends, Retail, What's Cool | No Comments
Over the past 5 years, the Australian Retail Market has been dominated by Fast Fashion industry and it doesn’t seem...
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THE NEXT WEB: DAY TWO REFINERY 29, MICROSOFT & AUTOMATED CARS

| Conferences & Trips, Data & Research, Ongoing Trends, Presentations, Technology, What's Cool | No Comments

1. Refinery 29: Courageous Creativity  On day two of The Next Web Conference we listened to Piera Gelardi, Co-founder of…

World’s first “smart street” in London

| Fashion, Retail, Sustainability & Responsibility, Technology | No Comments
London’s Bird Street, located just off the infamous Oxford Street, is about to get a full makeover from New West...
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This year’s top selling toy is a piece of plastic

| General, Ongoing Trends, Retail, What's Cool | No Comments
It's quite rare that I'm wrong, however I'll be the first to admit it when I am. And it's with...
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THE NEXT WEB: DAY TWO SNAPCHAT STRATEGY & ARTIFICIAL INTELLIGENCE

| Conferences & Trips, Data & Research, Digital, Ongoing Trends, Retail, Technology, What's Cool | No Comments

1. Imran Khan, Chief of Strategy at Snapchat: This morning we heard from Imran Khan, Chief of Strategy at Snapchat….

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THE NEXT WEB: DAY ONE BOOKING.COM, 9GAG & JWT INTELLIGENCE

| Conferences & Trips, Data & Research, Digital, Ongoing Trends, Presentations, Retail, Technology, Uncategorized, What's Cool | No Comments

Day One of The Next Web Conference is over and it was incredible! We listened to so many inspiring speakers on…

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THE NEXT WEB: DAY ONE GLOSSIER

| Uncategorized | No Comments

This morning we had the absolute pleasure of listening to the inspiring Emily Weiss, the Founder & CEO of Glossier…

empty malls

NO COUNTRY FOR OLD RETAILERS

| Uncategorized | No Comments
It’s no longer news that retailers all over the world experience decline in sales, which leads to store closures or...

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+61 (2) 9976 6222

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Level 4, 1A Rialto Lane
Manly NSW, 2095
Australia