The ACCC has launched legal action against Coles and Woolworths, alleging they misled customers with deceptive discounting tactics. Shoppers online had already been raising concerns about so-called “illusory discounts,” where prices were temporarily increased before being advertised as a discount. Emma Easton, a strategist at RetailOasis, highlighted another tactic, saying, “Shrinkflation really is another form of hidden inflation. The actual size of the product is reducing. However, the price remains the same.” The article also explores how supermarket layouts and promotional signage influence consumer spending, often without customers realising. With trust in the major supermarkets declining, experts suggest these strategies may ultimately drive shoppers to competitors like Aldi. Read the full article here.