David Jones is looking to increase revenue by $35 million annually through new advertising partnerships with brands like Jaguar Land Rover, Destination Canada, and Regent Cruises. RetailOasis Director Trent Rigby explained on 6PR Afternoons that these partnerships allow David Jones to leverage customer data to help advertisers better target their ads, creating a more tailored shopping experience. "They’re creating a better experience for shoppers," Rigby added, emphasising the value of aggregated consumer data. Read the full article or listen to the interview here.