Australian fashion brands are adapting to the cost-of-living pressures and evolving consumer spending habits. Sustainable label Primness focuses on quality and fairness in pricing, while brands like Acler and Perri Cutten are investing in physical stores to create unique customer experiences. Discount retailers such as Kmart and Target are seeing growth as budget-conscious shoppers seek value. Trent Rigby from Retail Oasis observes, “Those that play in the middle from a price-point perspective will continue to get squeezed.” This polarisation highlights opportunities for both luxury and discount segments, while mid-market brands face increasing challenges. Read the full article here.