This year saw several iconic Australian brands, such as Aesop, Bondi Sands, and Zimmermann, being sold to international companies for hefty sums. Experts attribute their success to strong global demand and smart marketing that taps into “iconically Australian” elements. RetailOasis director Trent Rigby noted that merger and acquisition activity has been slow, but he expects more deals in 2024, particularly with brands like Aje. He also highlighted Premier Investments' possible sale of Smiggle and Peter Alexander as a significant upcoming deal. Read the full article here.