In another one of their ‘pop-in@’ collaborations, Nordstrom has partnered with younger, hipper boutique department store Opening Ceremony.
As part of their push to attract a younger demographic – something quite a few departments stores are dealing with ie. John Lewis – Nordstrom hired Oliva Kim (read more here). Kim has pulled off this recent collaboration through her close connection with her previous employer, Opening Ceremony.
The pop-up opened last week and will run over the holiday season until January 3rd. Mixed up with all the latest Opening Ceremony prices, are gifts for the holidays like hover boards, mini-drones and refurbished polaroid cameras.
We think this is a great example of a department store finding relevance with their future customer.