Online furniture retail, One Kings Lane has gone offline with the opening of it’s Soho pop-up studio. As a bit of background, One Kings Lane, is like the American version of Temple and Webster. It was launched in 2009, it now has more than 10 million members and in 2012 it was recorded as having over US$200 million in sales.
One Kings Lane’s studio is different from your regular ‘IRL (in real life)’ pure play venture. Its by appointment only, and included in the visit is a complimentary design service with one of their stylists.
The store is beautifully pulled together (as you can see from the pictures), showcasing a living room, den, bedroom, dining room, kitchen, and foyer all pulled together from the 80,000 pieces of inventory on the site.
One Kings Lane founder, Susan Feldman says of the opening “We felt it was time that our customers could touch and feel our brand, so we reverted back to our startup roots — in less than eight weeks, we brought The Studio to life.”