This is a little ‘marketing-y’ – we spotted it the other day and think it’s an interesting way of thinking about retailing.
Pimkie, is a french fast fashion retailer. In an attempt to get in front of consumers have started to stock their clothes in boutique hotel rooms across Europe with a concept they’re calling ‘The Mini Fashion Bar’.
The hotels with this new concept (currently in Antwerp but due to expand to Barcelona, Berlin, Milan, Paris and London) – have rooms with a ‘fully stocked’ wardrobe of clothes that are appropriate for the weather, country and season of that particular room. The guests can use the Fashion Bar as a showroom of sorts where they can try on clothes and then request new sizes via the hotels concierge. If they find something they have to have they can wear it and it’s paid for at check-out – GENIUS.
Like any good ‘Mini Bar’ it has a menu, but on this one are items like raincoats, walking shoes etc all with QR codes the guests can scan and browse the full collection.
Here’s the hype tape: