We love this. Google & Levi’s announced this week at Google’s developers conference that they are working together on ‘smart clothing’. It’s called ‘project jacquard’. In essence they have developed a connective thread, that they are manufacturing in Japan. The thread, when woven into fabric can make it an interactive surface.
Paul Dillinger, Levi’s vice president of innovation, says: “If there’s a chance to enable the clothes that we already love to help us facilitate access to the best and most necessary of this digital world—while maintaining eye contact with the person we are eating dinner with—this is real value.”
Google and Levi’s are yet to announce what they will actually make – but after seeing the video below – we’re waiting with anticipation.