Alex Eagle is a new 3-floor concept in London, curated by an ex-Harpers Bazaar Stylist of the same name.
We love this store as it feels like you’re stepping into someone’s house. It has an incredibly edited product selection- with everything from clothes to home to art – pulled together to tell a story (maybe of Alex Eagle’s life). There’s everything from a $16 tea light to a $700,000 19th Century chandelier. Most of the pieces are unique to the store – there’s Robert Mapplethorpe photographs, Christopher LeMarie clothes, exclusive collaborations with Swain Adeney Brigg and Benchmark.
To quote the founder, Eagle,
‘It’s an edit of things I have found from around the world…(the shop has) the feeling of a private space open for people to come and spend time in and shop from – a shoppable home where everything is for sale, from the candle burning to the vinyl playing’.
She’s pretty clear on the value of her products –
‘Nothing will ever go on sale…if it is worth
£500 now, we believe it’s still going to be worth that in 10 years time…we won’t sell it otherwise.’
Whilst opening her eponymous store, Eagle has also been acting as the creative director at the recently opened ‘The Store X Soho House’ in Berlin.
This is in itself another ambitious retail concept. It’s essentially the cult-hotel, Soho House, entering the land of retail. The Berlin outlet is actually a converted old department store and The Store takes up 2,800sqm of this. It’s a multifunctional retail concept covering art, food (organic cafe), fashion and grooming with a Barber & Parlour operation.
They hope later in the year they will extend this to have a screening room, broadcast studio and Italian restaurant.
If you’re in London you can check-out Alex Eagle at 91 Walton Street or If you’re in Berlin check out The Store X SOHO House at 1 Torstraße.