One of the things we have been most impressed with when it comes to digital integration is the work completed by Rebecca Minkoff and Ebay. Together they have created a connected experience for the customer. It’s seamless and the best example of tech in store we have seen at the BIG Show or so far in retail.
Check out the video below for an explanation (it does a much better job that we could in words)….
And here’s a couple of photos of us checking it out at the NRF BIG Show EXPO – it’s phenomenal and a totally customer-centric use of tech in store (not tech for tech’s sake as we’ve seen with similar concepts).