Wearable computing is soon to follow mobile devices as the next IT development, and is certain to have an impact on regular business operations. As such, retailers would be smart to prepare for the trend before it arrives.
It may be time to make wearable computing part of the business retail strategy, as it’s is likely to continue expanding over the next few years. Integration in retail can come from either offering the technologies as products, or having staff use them to access retail information faster than traditional methods.
One brand is already ahead of the curve, and has already begun a partnership with Google. Luxottica, a maker of eyewear, is an Italian company based in Milan that has recently agreed to develop the Google Glass technology with Google, likely to make it appealing to consumers.
“We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale,” said Andrea Guerra, CEO of Luxottica.
This partnership may seem a strange pairing, but as wearables face a barrier to adoption due to having to physically wear devices, it’s a necessary one.
“We believe it is high time to combine the unique expertise, deep knowledge and quality of our group with the cutting-edge technology expertise of Google and give birth to a new generation of revolutionary devices,” said Mr Guerra.
Recently, 15 per cent of US consumers were found to use wearable technology – a surprising number due to both the current limited availability and pricing. This use is likely to transition to Australian shores and in the near future, and as such retailers should begin integrating the technology.
As the technology continues to gain momentum, integration in some form will likely become necessary for businesses.