International retail giant Sears Holdings has announced an innovative new branch to their popular ‘Shop Your Way’ loyalty program.

The new, free to join ‘Points for Progress’ program encourages members to incorporate movement into their daily lives to earn Shop Your Way points which can be spent online or instore at Sears or Kmart.

“To promote and reward healthy behaviours, we integrated our successful fitness community, FitStudio.com, with the popular Shop Your Way program to give our members the resources and incentives they need to get moving and stay fit,” Sears Holdings Senior Vice President Hugo Malan said in a January 7 media release.

To earn points, customers are required to register for FitStudio.com and connect a relevant fitness app or decive to track their physical activity.

Even small changes to fitness levels, such as taking the stairs instead of the lift, can make a huge difference, with all kinds of activity registered on the site potentially earning points.

Members also have the opportunity to earn $5 in points for every 14 miles walked or run in 2014 with the Fit in 14 challenge.

Almost all activity on FitStudio.com earns members Shop Your Way points and there is no minimum requirement for customers to redeem points, meaning they can start spending straight away.

Members are also able to earn points by sharing their progress on social media and interacting with other members on the FitStudio site.

Additionally, competitions and challenges will be available for those members interested in a leaderboard system to earn Shop Your Way points.

A successful consumer incentive program can be beneficial for retailers in Australia and around the world by increasing customer loyalty and positive retail branding.

More than half (55 per cent) of Australian consumers indicate they would choose a product or company with a consumer loyalty program over one without, according to First Point Research and Consulting.

This means that if you are looking for a retail strategy that will influence a customer to choose your business over a competitor, you may want to consider a loyalty program.

Author Pippa Kulmar

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