The different tactics for Christmas shopping between Australian men and women have been revealed in retail research released by the Australian National Retailers Association (ANRA) on November 29.
Approximately 1,000 men and women were surveyed about their approach to Christmas shopping and the results highlight the need for a different December retail strategy for each gender.
The report found that men are more likely to leave Christmas shopping until nearer to the December 25 deadline.
“Sixty per cent of men admitted to doing most of their shopping in December and of those, more than half said they shop between December 14 and Christmas eve,” ANRA Chief Executive Officer Margy Osmond said
This is compared to just 23.3 per cent of women who are planning to do the majority of their Christmas gift shopping within the two weeks before December 25.
“The data also revealed males are two and a half times more likely than women to do their shopping in the final days before Christmas (15 per cent men, 5.8 per cent women),” Ms Osmond said.
Additionally, 5.1 per cent of men even admit to waiting for the Boxing Day sales to buy their gifts, compared to just 1.4 per cent of women.
There’s good news for bricks and mortar retailers in Australia as just 17 per cent of women and 13 per cent of men have expressed a preference for online shopping, with the remaining respondents likely to do the majority of their gift buying in-store.
The report also identified the gifts Australians are hoping to find under the tree this festive season.
When asked what their ideal present would be this year, 33 per cent of men indicated they would prefer electronics, while 40 per cent of women chose gift vouchers.