The upcoming festive season is set to be the busiest time of year for most retailers in Australia, with many stores already experiencing leaps in transaction activity.

However, before you get swept away in the madness of a Christmas shopping rush, have you considered your plans for next year?

Lost in the hustle and bustle of December, 2013 will soon be behind us. So, now is the best time to start setting goals and embracing the retail strategy that can help you make the most of 2014.

Online marketing organisation, The 60 Second Marketer has released seven tips for making 2014 your best year ever, and here are our top picks.

Identify your Critical Success Factors (CSFs)

Your CSFs will be the key things you focus on in order to decide whether your year has been successful.

Typical CSFs can be things like client retention or acquisition, employee development and cash flow management.

Have perspective

If you are constantly judging your success against the achievements of others, you risk reaching too high and burning out.

Stop wasting energy on other people’s triumphs or failures and concentrate on your own company.

Find an accountability partner

Enlist the help of an accountability partner to help keep you on track throughout the year.

Left to your own devices, you may find it a little too easy to forgive and forget your lack of motivation to meet the goals you set.

With the right accountability partner, you’ll be inspired to keep up your planned timeframes and work through the barriers to achievement.

It doesn’t matter if your partner is a friend, family member or professional retail specialist, the only key is to meet regularly and be completely honest about your experiences.

Author Pippa Kulmar

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