Victoria’s inaugural ‘Support Small Business day’ will be staged on Saturday 19 October. Consumers are encouraged to shop at their local small business, including retailers, restaurants and other service providers.

The dedicated day was outlined by Minister for Innovation, Services and Small Business Louise Asher at the Victorian Employers’ Chamber of Commerce and Industry’s 2013 Victoria Summit.

‘Support Small Business Day’ is an opportunity for small business retailers in Victoria to reconnect with the community and be recognised for their valuable economic contribution.

“There are well over half a million small businesses actively trading in Victoria and they are an essential part of the Victorian economy – representing 96 per cent of all businesses,” Ms Asher said.

Small business operators and consumers are both encouraged to register with the event by going to the Support Small Business Day website. Business owners can create incentive offers for customers to visit their shop and can receive guidance in how to optimise their participation on the day.

Ms Asher also launched a new strategy, ‘Supporting Small Business 2013’ (SSB), in line with the state’s capital city retail strategy.

Over the next decade, The SSB project will support Victoria’s ongoing commitment to encouraging investment, job infrastructure and small businesses.

Through the SSB statement, the Coalitions Government will invest in a number of state-shaping projects including the East West Link, Regional Rail Link and the Port of Melbourne expansion, which will enhance the way Victorians live, work and do business.

“The Coalition Government is working hard to make it easier for businesses to create investment opportunities and jobs for Victorians,” Ms Asher said in an October 10 statement.

The SSB statement sets out the wide range of legislative and regulatory reforms being implemented by the Victorian Coalition Government to support small business retailers in Australia.

Five major economic themes are the focus of the SSB projects, including improving productivity, supporting growth and new jobs, cutting costs and red tape, encouraging innovation and export and promoting a fair and competitive small business environment.