As the online retailing market in Australia gains momentum, it’s vitally important that store owners understand how to market themselves by creating a user-friendly website and search engine optimisation (SEO) so they are able to maximise Internet sales.
According to Paul Greenberg, the chief executive officer of the National Online Retail Association, Australia is well-suited to online shopping and in a strong position with technology, incredible customer service and an active, global market.
In order to launch this new age in retailing in Australia, people need to be adequately trained to maneuver modern technologies so that their business gets the most benefit. Current curriculums, however, are not yet designed to give emerging retailers the tools and information they need.
A renovated and progressive curriculum needs to be created, and one that acknowledges and understands the contemporary retail realities and provides courses to teach aspiring retailers the constantly changing and vital skills necessary to build the foundation for the upcoming Australian retail renaissance.
According to Mr Greenberg, a meeting that recently took place was symbolic of this problem. The gathering involved the Wholesale, Retail and Personal Services Industry Advisory Committee, members of which are largely organisations like Distributive Allied Employees’ Association, Rookwood General Cemetery, Advanced Association of Beauty Therapists and Australian Retailers Association – among others – but didn’t address the modern retailer’s educational requirements.
Mr Greenberg said, “These organisations represent ably, and with vigour, their constituents, but there is very little, with respect, that they can actively contribute to the new retail curriculums.”
To meet the modern customer’s expectations, the blossoming online retailing industry in Australia needs young people who are talented and possess essential and influential skill sets in a variety of areas, including software development, data mining and analytics, graphic and digital design, digital photography and marketing, and network engineering, to name a few.
“Of course the customer centricity and data granularity of the new retail requires greater precision around the traditional but crucial retail skills of merchandise planning, buying and customer service,” Mr Greenberg said. “But I am afraid current curriculums are not keeping pace with these changes.”
Hopefully the gap between what new retailers in Australia need and what current curriculums offer will be addressed and updated quickly, so that companies can hire staff with contemporary skills equal to the latest smart business models.