While the usage of social media continues to maintain its popularity amongst the population, retailing in Australia could take advantage of this and use it as a way of self-promotion and communicating with its target consumers.
There are many reasons why a company may choose to include social media in its retail strategy, but there are still a number of businesses who have yet to exploit this tool.
Here are two reasons why your retailing business should utilise social media:
Pinterest, Instagram and Tumblr all provide retailers in Australia with a great opportunity to showcase their products through large images and clean interfaces. This can then lead to driving traffic in store through online retailing.
According to recent retail research included in the Harvard Business Review, researchers David Sevitt and Alexandra Samuel found that 41 per cent of social media users are practicing “reverse showrooming”.
Reverse showrooming is a term used to describe the process of a consumer viewing at item online then going to buy it in store.
This can highlight the importance of having an online presence, and making products and their descriptions available for viewing.
Sharing and spreading
One of the best features that social media sites such as Facebook, Tumblr and Pinterest have is the option for users to share posts or images that they find interesting.
With the click of a button, a blog post, competition, poll or image can be shared and spread to other users.
However in order to fully utilise this feature, companies must ensure that they are posting regular and engaging content that consumers would enjoy.
Recent information from National Australia Bank has shown that the most popular day of the week for online retailing spending is on a Friday – so timing may also be a key feature that retailers should be wary of.
This could mean posting engaging material earlier in the week, or beginning sales on Friday nights to take advantage of the active buyers in that time period.