You’ve set up the perfect website and now all you have to do is sit back and wait for the traffic to start flooding in, right? Wrong!

Keeping your website fresh and relevant is the only way you will boost your conversion rate – and here are five tips to help you achieve just that.

1. Give users something to hang around for

Although a glitzy homepage will go some way towards winning fans for your brand, these days people are expecting much more when they visit a website.

Build your website around your chosen demographic – younger users like to interact, while older generations may prefer pages that are information-rich.

The only way you will know for sure is to do your market research and with any luck, your conversion rate will increase as a result.

2. Create calls to action

Ask yourself what you want consumers to do when they visit your site and don’t be afraid to make them aware of it.

If you are hosting an e-commerce operation, give people plenty of opportunities to make a purchase – sometimes being obvious is the only option!

3. Stay easy on the eye

Cluttered websites are an immediate turn-off for web users – choose a layout that is easy to read and that will encourage people to stay around.

The same goes for colour schemes – are clashing and garish hues really the best way to represent your brand?

4. Get blogging

Blogs have become a great tool for businesses to keep in touch with their users – not only do they show that there are people behind a brand, but they can also be optimised for search.

Blogging is another way of creating repeat visitors to your site, as they will check back for the latest updates.

5. Review your content

Complacency is not an option when hosting a website – don’t be afraid to regularly review your content and see what, if anything, needs to be improved.