Samsung looks set to be the standout performer in the mobile phone world this year, as the brand is expected to displace Nokia as the most popular.
This will be the first time in 14 years that Nokia hasn’t taken the top spot, as its shipments are likely to decrease from 30 per cent in 2011 to just 24 per cent in 2012.
Samsung, on the other hand, is predicted by IHS iSuppli to experience a five per cent rise in shipments.
There are all sorts of theories as to why this has happened – Wayne Lam, senior analyst for wireless communications at IHS, said that 2012 has well and truly been the year of the smartphone.
He continued: “Smartphones represent the fastest-growing segment of the cellphone market – and will account for nearly half of all wireless handset shipments for all of 2012.
“Samsung’s successes and Nokia’s struggles in the cellphone market this year were determined entirely by the two companies’ divergent fortunes in the smartphone sector.”
Nokia is currently in the process of shifting its line of smartphones over to the Windows operating system, which has led to a fall in shipments – sales of older phones have plummeted.
Samsung, on the other hand, is always at the forefront of design and manufacturing, producing dozens of new smartphone models throughout the year.
However, it seems that smartphones may not be the only thing on people’s wish lists this Christmas, as latest figures from the Australian National Retailers Association show that vouchers are finding favour with consumers.
Of those polled, 33.9 per cent said they would appreciate a gift voucher, while 23 per cent opted for electronics and entertainment equipment.
Also ranking highly was clothing, which took 23.5 per cent of the vote.