Loreak Mendian is yet another example of how the Spanish can take a well established idea …in this case the casual wear surf shop
…and put their spin on it …using their values of their Basque roots, surf, arts and music
They claim to be deeply inspired by tradition…so they lean on handcrafted items and leverage off Salvador Dali or Ernest Hemingway
They talk to the great adventure and tradition of their fisherman chasing whales around the Biscay and use this theme to create apparel
They find ways of ‘joining the dots’ in music between Nirvana and the Beach Boys…with striped t-shirts…as they both wore them
A real sense of being authentic and up to date …that’s the Spanish way!
Ps and they have a store in OZ